O'Bruni goes to fashion week

Where the magic happens

It's here, it’s finally arrived, the day every 22-year-old, fashion loving, journalism graduate dreams of, my very first fashion week is about to kick off in all its unrefined glory.  

Thousands of designers, models and international media have descended upon the shoppers and foodie lover’s paradise that is Melrose Arch in the ultra-cool, uber modern city of Johannesburg, South Africa, for the fifth annual Mercedes-Benz Fashion Week Africa.

1981 (Nana K Brenu) collection fitting

We will be celebrating not only Africa’s newfound identity as a trend-setting continent, but one with a clothing and textile industry now able to rival any in the world. Over 30 of Africa’s foremost established and emerging designers will present their latest collections in the continent’s premier trans-seasonal fashion showcase, over the next four days.

Organiser and leading fashion authority, African Fashion International (AFI) has unveiled an extraordinary line-up of sartorial talent from all over Africa – including Cameroon, Zimbabwe, South Africa, Rwanda, Kenya, Mozambique, the Democratic Republic of Congo (DRC), Nigeria, Tanzania, Ghana and Cote d’Ivoire – set to showcase under this year’s theme, “Our Heritage Reimagined”.

As the week unfolds I will be bringing you live updates to see who rocked it on the runway and whose collections you should be crushing on. And it doesn’t stop there, head on over to Afrobougee to feast your eyes on amazing pictures and exclusive interviews with the seasons most sought after designers including Taibo Bacar, David Tlale and Christie Brown.  

I would be lying if I said I wasn’t slightly nervous, interviewing the continents hottest internationally acclaimed designers is kind of a big deal, but I know my love and excitement for the job will soon takeover. For the past hour I’ve been brushing up on my fashion buzz words, ferosh, sheer and recessionista are all terms floating around in my head right now.

But it’s almost time for the first show so I must go and get changed into one of my outfits far less fashionable than is probably acceptable at such an event, but hey ho the show must go on. #MBFWAFRICA

Wish you were here XoXo